What is Packaging and is it that important?
After the successful development of products, every manufacturer would end up with a BIG question about Packaging and its design. In the modern marketing world, every part of the packaging is as important as the product features. If at all with a fraction of seconds the visitor becomes the customer.
Just imagine hundreds of thousands of products were displayed in the supermarket. When your guest pass-by your display rack, the packaging is the first thing that your guest going to see at first instance. It’s a critical time when the customer going to pick up the packaging or might be pass through the display facility. Only a good packaging design that had a unique combination of using all the available options to catch up the eyes will win the show.
Just a 4 min reading would help you to make some wise decisions about your packaging. A Quick read through https://4circularity.com/5-reasons-why-packaging-is-important/.
So, the packaging is also as important as product features. What kind of packaging should be used? Is it mandatory to go with the premium packaging? The straight answer is NOT.
A simple and plain design would also get impressive, think of an iPhone box, its color contrast is very minimal and impressive with minimalist active white. Impressive right!
By the way that is not the only proven solution, like most of the premium perfumes also packed in rigid boxes but it owns immense graphical presentations and other important information printed on top of it.
On the other hand, there are no printing boxes are also there in the market. Using modern techniques like embossing or foil it’s possible to create a box without printing any ink. Technically a box without any print is also possible
It would be confusing but there are wide options available for you to choose from. We @ Boxpert.in owned a super collection of materials and themes for you to choose from.
Moving forward, is the rigid boxes the only packaging option? No, there are various packing also available like Corrugated boxes, folding cartons (or) Mono cartons, plastic containers, glass jars, and so on. But, most luxury product manufacturers choose only rigid boxes.
Why Rigid Boxes?
Before getting into “why” it’s better to know “What”.
Rigid boxes are made up of thick cardboard and wrapped with paper. The cardboard is used to create the structure of the box and the so-called wrapper, where all the printing and other value-added options like foil print and other stuff going to be filled in.
Now let’s address the “WHY” part. When the term luxury is spelled out, then the look and feel of every aspect should also get loaded with luxury options. Compared with the ancient materials like corrugation and the Monochrome, Rigid boxes are the fusion series.
The importance of corrugation is to achieve high safety while transiting. Various papers accumulated to get a strong corrugation board and even various thicknesses are also possible by adding a layer. It’s popularly known as a layer and starting from 3 layers it can be widened up to 7 layers and so on. That is how the higher level of thickness is achieved which protects the content. But, the look and feel of the corrugation board are not luxurious. Specifically, the edge perfection and graphical printing are not that great.
There is an ocean of informatics available about Rigid Boxes. A quick snap will provide an overview, later we can discuss each in detail each segment.
· Origin – It’s a mystery, nobody knows who invented rigid boxes.
· What are Rigid boxes – Made up of cardboard and mostly wrapped with lower gsm paper.
· Features of Rigid boxes – added safety, luxury packaging, and so many benefits.
· Types of Rigid boxes – Top & bottom model, Flap open, Pull out model, etc.,
· Designing the Rigid boxes – Either you can provide yours or we can create one for you.
· Manufacturing process of Rigid boxes – All the three Manual, semi-automatic, and fully automatic processes
· Privilege options of Rigid boxes – Like Spot UV, Heat Foil stamping, Embossing and (or) Debossing, Magnetic closures, Ribbon fixing, Finger slot options, etc.